Matt Hesse, Founder of FitOps

Matt Hesse joined The Protectors to discuss FitOps, building a program to empower veterans, teaming up with John Cena, and tons of other great topics.

Matt Hesse & FitOps: FitOps Foundation was founded by Army Veteran Matt Hesse, the CEO of Performix and an Army veteran. Through his professional life, he has built brands that put customers at the center, where they are surrounded by innovation to become their best selves. FitOps is the philanthropic extension of that work, focused on helping his fellow veterans find stability, success and community in the fitness industry.

About Fit Ops: FitOps was founded on the belief that fitness is transformative to every aspect of our lives. To be humble and hungry for success in being our physical best is a mindset that can be brought into both personal and professional relationships.

We don’t believe that any service member starts from scratch professionally when they enter civilian life–in fact, quite the opposite. FitOps is specifically designed to build on the fitness and leadership experience that veterans gained during their time in the service. The result is Certified Veteran Fitness Operatives (CVFOs) who guide themselves and their clients on a path toward being their personal best–in fitness and in life.

Fit Ops on the web:




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